Tim Ash is the author of two bestselling Landing Page Optimization books (with over 50,000 copies sold worldwide, and translated into six languages), and CEO of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego, and Tampa. Tim has developed deep expertise in user-centered design, persuasion and understanding online behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).
Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web optimization initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspective.
Tim has been a top-rated keynote and presenter at over 200 events worldwide over the last 10 years. Keynotes include: Affiliate Summit (x2), Pubcon (x3), LeadsCon (x2), Affiliate Management Days (x2), Ecommerce Forum Brazil, HeroConf, Affiliate Conference, Retail Global (x3), iMetrics.ru, DomainFest, Ecommerce Forum & Expo, Content Jam, eMetrics, DomainFest Global, PILLMA, Infopia, Bend WebCAM, Online Dialog, Clearlink Confluence, Aptos Exchange, SES/ClickZ Live and multiple Conversion Conference events. Other appearances include Dreamforce, Inbound, SMX, Internet Retailer, Shop.org, and Online Marketing Summit
There is a war going on in marketing departments around the world, and it has resulted in untold amounts of needless suffering. On the one side are the guardians who insist on orthodoxy and brand purity. On the other side are the maverick direct response teams – willing to try anything. Each views the other with hatred and suspicion – thinking that their own viewpoints are correct and complete.
But this does not need to be the case. Join noted conversion rate optimization (CRO) expert Tim Ash as he lays out a comprehensive framework for uniting these seemingly intractable enemies, and harnessing their combined power to create synergistic results.
You will learn:
The “year of mobile” has already happened, and you are late to the party.
In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop web experiences. Unfortunately this approach will most likely fail. Understand the pitfalls of going mobile, and why it is fundamentally different from desktop.
You will learn a number of important perspectives on creating a compelling mobile conversion strategy:
People don’t make “rational” decisions. Your web experiences may be laid out in a logical way, and that is costing you a lot of money. Understand the latest in neuromarketing research to bias visitors subconsciously, and make it more likely that they will take the desired action on your web page. Learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to skyrocket online conversion rates!
What you will learn:
Our companies make money with ecommerce websites, and this fact covers up many problems. We rarely appreciate the cumulative impact of seemingly small issues that result in much lower conversion rates. Join conversion rate optimization authority Tim Ash as he describes a personal experience from the viewpoint of a very frustrated consumer, and shares insights on how to make your ecommerce site rock.
What you will learn: