Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.
His podcast features authors, screenwriters, makers, content marketers and brand raconteurs who share their storytelling tips and techniques to help listeners engage their audiences and move them to action.
He has also created and teaches the communications curriculum for the Executive Master’s for Sustainability Leadership program at Arizona State University. He turns international executives into Chief Storytelling Officers to advance their social initiatives further, faster.
Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the
Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
He is a graduate of Washington State University, and combines his degrees in communications and music composition and theory to help businesses grow through the power of story.
Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell
If content is king, then storytelling is the kingdom’s sorcerer. It’s where the magic happens. In this interactive 90-minute session, the Business of Story founder, Park Howell, will help you learn and apply the bewitching power of story for all of your inbound marketing.
Your messages will rise above the noise, connect with your customers like never before and move audiences to action. Park’s promise is to reignite within you the one true superpower well possess – storytelling – to help you nudge the world in any direction you choose.
Audience members will learn: