Park Howell

Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.

His podcast features authors, screenwriters, makers, content marketers and brand raconteurs who share their storytelling tips and techniques to help listeners engage their audiences and move them to action.

He has also created and teaches the communications curriculum for the Executive Master’s for Sustainability Leadership program at Arizona State University. He turns international executives into Chief Storytelling Officers to advance their social initiatives further, faster.

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the

Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

He is a graduate of Washington State University, and combines his degrees in communications and music composition and theory to help businesses grow through the power of story.


Story Marketing: How to Craft and Tell Compelling Brand Stories That Sell

If content is king, then storytelling is the kingdom’s sorcerer. It’s where the magic happens. In this interactive 90-minute session, the Business of Story founder, Park Howell, will help you learn and apply the bewitching power of story for all of your inbound marketing.

Your messages will rise above the noise, connect with your customers like never before and move audiences to action. Park’s promise is to reignite within you the one true superpower well possess – storytelling – to help you nudge the world in any direction you choose.

Audience members will learn:

  • Why storytelling is more important now than ever in business
  • A practical story structure to guide any communication need
  • How to use story to connect shared values with employees and customers
  • How to humanize a professional services brand and your B2B marketing

Recent Appearances

  • The National Transportation Association Annual Conference, San Antonio. TX
  • Ciena, International Telecommunications Firm, Salt Lake City, UT
  • Arizona Forward Luncheon, Phoenix
  • Goodwill International CEO Conference of Executives, Augusta, GA
  • International Association of Business Communicators, Phoenix, AZ
  • Phoenix Chamber of Commerce Marketing Summit, Tempe, AZ
  • Sustainability Base Camp, Hearst Tower, NY
  • 2013 Sustainability Base Camp, IBM, NJ 2013
  • Arizona Businesses Advancing Sustainability, Scottsdale, AZ
  • Goodwill International Summer Learning Event, Miami, FL
  • International Academy of Collaborative Professionals, Chicago, IL
  • Forever Living Products Int’l Super Rally, Washington, D.C.
  • First Things First Annual Conference, Phoenix, AZ
  • American Marketing Association: Charlotte, NC and San Diego, CA
  • 2016 Florida Direct Marketing Association, April 2016

Get To Know Park

A Taste of ParkLearn how to use your one true superpower – business storytelling – to connect your professional services firm with your internal and external audiences to drive company growth.
Expert OnStory Marketing, Advertising, Branding, Business Growth, Sustainability, Environment, Communication, Content Marketing


Park is an amazing speaker who gets his audience thinking about new ways to use their own personal story to create real change. -- Thomas Williams, Chief Sustainability Officer, Maricopa County Community Colleges
The message was great and the presentation even better – making you that rare presenter who encourages me to keep going to things like that in the hopes that I’ll be entertained and educated all in one fell swoop.” -- Cathy Stell, Marketing Manager, Adelante Healthcare
Park is truly a force of nature. His contagious energy, deep understanding of the human condition and superior skills in storytelling are essential to companies, organizations and communities seeking to advance their sustainability agenda. -- Heather Burns, CSR Strategist & Reporting at Burns & Hammond