Jon Wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium-sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies.

Jon has spoken at a wide range of marketing industry events including Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, content strategy, entrepreneurship and now, the future of marketing.

Jon has been listed as a thought leader in the marketing industry by countless publications since 2008.

Jon wrote Future Marketing: Winning in the Prosumer Age to help companies plan for future marketing strategy. He draws on the latest research, data and predictions across multiple disciplines to show readers:

  • How cultural and technological shifts will impact the marketing practice
  • How content marketing and marketing technology will change
  • How to transition from brand messages to multi-sensory “experiences”
  • Why “platforms” will supplant brands for building an audience
  • Why “Mega Trends” will serve as signposts for connecting with your audience
  • What the world’s foremost futurists are predicting for the next 15 years
  • Why the “Prosumer” will be the new customer
  • What the marketing practice will look like in 2021 & 2030
  • How to plan whether you’re an enterprise, agency, SMB or a local business

His 2012 book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helped businesses learn how to plan, create, distribute and manage content. “Content is Currency” has been published in six countries worldwide.

Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of “Content Rich: Writing Your Way to Wealth on the Web”.

A prolific songwriter, Jon is releasing his first album of pop songs, “The NightBird” in 2017.

Jon lives in Fallbrook, an hour north of beautiful San Diego, California with his wife, Karen and his dog Pete.

Programs

Content Production & Planning

Content planning is the first step for any company that wants to benefit from the power of content marketing. There is a process, a list of steps to follow and a methodology that is tried and true across all companies, B2B and B2C. And then once the planning is done, content production comes next. This is the most difficult step in the content marketing lifecycle, but just like the planning phase, there are certain ways of doing the work that will ensure effective, relevant and continuous content that targets your audience and brings greater connection and ultimately, sales.

Your audience will learn:

  • Develop a content marketing mission statement
  • Tell your story, capturing your brand essence
  • Understand your target market and create buyer personas
  • Create your content plan and calendar
  • Segment content types and content flow

The Future of Marketing

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you how marketing will change over the next fifteen years.

Your audience will learn:

  • How cultural and technological shifts will impact the marketing practice
  • How content marketing and marketing technology will change
  • How to transition from brand messages to multi-sensory experiences
  • Why platforms will supplant brands for building an audience
  • Why Mega Trends will serve as signposts for connecting with your audience
  • What the world’s foremost futurists are predicting for the next 15 years
  • Why the Prosumer will be the new customer

 

Recent Appearances

  • National Auctioneers Association Marketing Summit, Atlanta
  • HUG San Diego Annual Conference (Hubspot User Group), San Diego
  • Content Marketing Conference, Las Vegas
  • UPCEA (University Professional & Continuing Education Association) Marketing Dinner, San Diego
  • LoveLuxeLife Retail Marketing Event, Los Angeles
  • Content Marketing Retreat, Seattle
  • Experiental Marketing Summit, San Francisco
  • ADMA Summit – Australia (Assoc of Data Driven Marketing, Sydney
  • Content Marketing Conference, Las Vegas
  • HUG San Diego Annual Conference (Hubspot User Group), San Diego
  • Information Development World, San Jose
  • Event Planners Association Marketing Summit, Orlando
  • Content Marketing World, Cleveland
  • Content Marketing Retreat, Seattle
  • Intelligent Content Conference, San Francisco
  • Marketing Profs B2B Forum, Boston
  • Social Media Marketing World, San Diego
  • Lavacon, Portland
  • BIA Kelsey Small Business Forum, New Orleans
  • SearchLove, San Diego

Watch Jon