Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.
His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.
Sharing has always been a fundamental human behavior that has been central to our survival as a human race. Sharing stories, processes, insights, philosophies, techniques, secrets; sharing is how we connect to each other and advance forward.
Now with technologies like the Internet, video, social media and mobile, sharing has increased its ease and scale to a global level. Information is no longer confined to geographical boundaries; proximity is no longer required to pass information from one human to another.
As humans, we need to rethink how, what, why and where we share ideas to influence and affect the direction we want for our global tribe.
You will learn:
We’ve been trained to speak “business to business” (B2B) or “business to consumer”(B2C).
But businesses and products do not have emotion. Humans do.In Human to Human Marketing (#H2H), Bryan explores why and how communication needs to be adjusted to exude simplicity, empathy and imperfection – in the same way humans are built.
Through storytelling about his own experiences, as President of a Silicon Valley marketing firm, he delivers practical tools and steps you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race.
Too many companies treat social media as if it’s a one-way conversation.They set up Twitter and Facebook accounts and then start pumping out updates.
But if you aren’t listening to what your fans, customers, critics and competitors are saying, you’re missing the whole point of social media.
The new economy is about engagement and for that, you have to listen. More importantly, there’s a real-time battle for understanding what’s in the head of your consumer right now.
The science behind how humans receive and accept content in a world of an exhaustive amount of content.
As content continues to come in many flavors and we continue to build on demand, the amount of content we’ve seen will double will bring back a true renaissance of creativity.
You will learn: